News By Stu Kelly / June 1, 2017 Jerry Garcia’s beloved Wolf guitar raised over $3.2 million after it sold at an auction last night at Brooklyn Bowl. The guitar sold to Brian Halligan, CEO of marketing group HubSpot, for $1.9 million and his $1.6 million pre-premium bid was matched by an anonymous charity. The proceeds will benefit Montgomery, Alabama-based Southern Poverty Law Center. Halligan is a long-time Dead Head who also wrote the book Marketing Lessons From The Grateful Dead: What Every Business Can Learn From The Most Iconic Band in History. Garcia first used Wolf in 1973 and continued to perform with the one-of-a-kind ax more consistently in 1975. Notable Grateful Dead concerts featuring Wolf include their legendary New Year’s Eve concert in 1978 dubbed The Closing of Winterland and the band’s performance in September of the same year at the Giza pyramid complex in Giza, Egypt. Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on Reddit (Opens in new window) Reddit Share on LinkedIn (Opens in new window) LinkedIn Share on WhatsApp (Opens in new window) WhatsApp Email a link to a friend (Opens in new window) Email Share on Tumblr (Opens in new window) Tumblr Share on Pinterest (Opens in new window) Pinterest Share on Mastodon (Opens in new window) Mastodon Related